Taking these steps upfront will give your advertising efforts the best chance of succeeding (and save some of your sanity in the process):
The holidays are coming and in the mad rush to win the ecommerce game, you may be tempted to just launch some new PPC ads or bump up your advertising budget. However, before you start running PPC for the holidays, there are four crucial things that you need to get in order.
Taking these steps upfront will give your advertising efforts the best chance of succeeding (and save some of your sanity in the process):
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Challenges The biggest challenge for this first annual Rockford Ninja Warrior event was the timeframe. With less than two months separating when BridgeWay Community Church got approval for the event and when they planned on having it, a huge team of volunteers and corporate sponsors had to come together to make the event a reality. From an online perspective, the basic framework was in place to launch a digital strategy but none of the promotion had been started. When LionShark Digital Marketing’s proposal was accepted a month before the event, everyone involved hit the ground running to start building buzz. |
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