So, if you’re still holding out, here are the main reasons why your business needs to get started with PPC now (as in actually really right now):
I talk to local small business owners all the time who are using antiquated methods to advertise – newspaper ads, coupon books, mailers to residents, etc. Most of these business owners don’t use paid search advertising and many don’t even know what it is. Typically, they bemoan the cost and are skeptical of its effectiveness. For some reason, every owner thinks their business is different than the “average” business that can find results with PPC. They all start with “Well I don’t know if it would work for my business though, because…” and then I listen to them explain why they presume that they’re the exception to the rule. But the striking part is how much they actually have in common with many of the other local businesses that I’ve seen use PPC effectively.
So, if you’re still holding out, here are the main reasons why your business needs to get started with PPC now (as in actually really right now):
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Halloween is right around the corner, but this year cute kids going door-to-door might not be the only ghosts and goblins in your life. That’s right! We’re talking about your AdWords account. There may be skeletons hiding in there as well! Take this quiz now to find out if your AdWords account is being haunted by outdated elements or bad practices!
I’m notoriously bad at asking for help. If I’m doing something new I typically just jump right in and learn as I go instead of soliciting advice and asking for assistance. Similarly, if I feel overwhelmed, I just put my head down and keep slogging on, instead of leaning on other people or tools to help me out. I’m stubborn to a T and often get offended or annoyed when people suggest that I ask for help because it sort of feels like admitting defeat or weakness. I need to work on this – I know I do. A lot of people are like me and would rather just do things on their own, which means that you may need to work on this too. Here’s what I’ve learned about asking for help:
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