My niece will grow up with devices small enough to carry around in her kid-sized hand that are more powerful than what NASA used to put a man on the moon. She will use this technology to keep in touch with everyone she has ever met, learn about the world around her and document her entire life.
My grandmother has lived her whole life and never had a cell phone or a computer. She has skills that will never be needed again, like the ability to use a slide rule or take dictation flawlessly on a typewriter. She keeps in touch with the people that she sees regularly around town, watches TV to know what’s going on in the world and has photo albums to preserve the memories from her past.
So how do you span this gigantic gap with your digital marketing strategy? The truth is that you can’t always overcome it entirely. You can, however, make your digital efforts appeal to the widest possible audience using these tips: