In the movie “My Big Fat Greek Wedding,” the father has this ongoing challenge for someone to think of a word that doesn’t come from the Greek language. Through his inventive use of word roots, he’s even able to relate the word kimono back to Greek. I can do the same thing with basically any product or service and the school-related marketing craze. You tell me what you sell and I’ll tell you how you can “back-to-school” it up!
Here are my top tips on how you can pitch your non-school product as a back-to-school must-have: