Mismanagement can turn your email marketing efforts into something that actually drives people away from your brand and stirs up negative brand sentiment. There are a lot of things that can go wrong with email marketing – sending untargeted messages, using media that doesn’t load properly, including broken links, and many many more. I won’t name any names, but when it comes to my own inbox, these are the most recent email faux pas that caused me to hit unsubscribe: