PPC (Pay-Per-Click) can be challenging for beginners and choosing keywords can be one of the hardest parts of starting a PPC campaign. If you’re struggling to build a keyword list so that you can get started with PPC, these tips will give you some advice on where to find keywords:
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It’s the last day of LionSHARK WEEK and we’ll be sad to see it go! But before we have to say goodbye, we’d like to share some lessons from some of our favorite sharks on social media. These sharks have not only managed to use a keyboard without getting it wet, but also acquired tons of followers! Their social efforts are going swimmingly and we’re going to look into why they’ve been so successful online. So get ready to enjoy these tasty social media morsels like a shark biting into a juicy jellyfish! Day 3 of LionSHARK WEEK is here! In keeping with our shark-related content, we wanted to take the time to look at some pretty cool sharks and use what we know about them to teach you a little something about your business. Sink your teeth into these shark descriptions and figure out which one most closely matches your company’s profile! LionSHARK WEEK is here so all this week we’ll be featuring Shark Week-style content to delight readers! Instead of providing you with a live cam to view the sharky action going on at the office (because let’s face it, that would be creepy and reduce productivity) we’re going to give you a glimpse into a typical day here. You probably recognize the beginning of that title from the plaque inside the Statue of Liberty, but the odd part is that it’s also applicable to some PPC accounts. It’s an unfortunate truth, but many AdWords accounts (especially large accounts) contain crummy, old, forgotten ads that need some care and attention. These ads can thwart even the best keyword and setting selections, bringing down your metrics and wasting your advertising budget. Simply put, bad ads cause accounts to suffer.
So before you doubt the effectiveness of PPC, take a good look through your account and make sure you don’t have any tired, poor, or huddled masses of AdWords ads. If you do spot any of these maleficent kinds of ads hanging around, fix them right away: |
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