A thorough social media policy for employees needs these four components to succeed:
Most big companies have social media policies laid out for their employees, but businesses of any size can benefit from having structured programs to guide employees’ social media usage. In fact, it might be even more important for small businesses to have these sorts of policies in place to protect themselves. Telling employees what you do and don’t want them posting ahead of time helps to avoid social media disasters down the road. And, despite what you may think, most employees are happy to have some boundaries in place upfront so that they don’t have to worry that what they’re posting or doing online is acceptable to their employers.
A thorough social media policy for employees needs these four components to succeed:
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Want to know what your colleagues and competitors are reading? Great! We combed through our analytics and found the can’t miss posts from the last three years. Here’s a list of our most read blog posts across our most popular categories. Enjoy!
Entrepreneurs, solopreneurs, micro business owners, sole proprietors – whatever you want to call them, they’re a different breed for sure. They regularly deal with challenges that regular employees don’t have to worry about. And, somehow, they find a way to flourish while doing so!
Working for yourself can be a real pain sometimes, we all know that. But sometimes, those same pain points can be the best part of working for yourself too! Want to find the silver lining to the things that drive you crazy every day? Read on! Ad extensions used to be the “special sauce” of an AdWords account. When they were newly released, industry leaders started using them to gain a competitive advantage over other advertisers that were slower to adopt this new option. The result was that even moderately okay-ish ad extensions could single-handedly increase engagement, conversions, and return on ad spend. It was as if overnight Google had handed out skip the line passes and some advertisers were using them to leapfrog competitors in ways that they’d only dreamed of before.
Fast forward to today and now ad extensions are simply expected to be a part of any coherent PPC strategy. Not using ad extensions feels a little bit like turning down an offer for free real estate – like someone knocked on your front door and offered to quadruple the size of your yard and you said no thank you because you didn’t want to maintain it. Essentially, using ad extensions these days isn’t going to give you a huge competitive advantage anymore, but not using them will certainly put you at a substantial disadvantage. That being said, let’s look at which ad extensions are going to the most beneficial for your business and how you go about setting them up! Yes, I realize it’s only June. But that means we’re about halfway through the year, and the holiday shopping season is going to be here before you know it! Instead of leaving everything for the last minute, plan strategically now to ensure that you’ll be ready to focus on your business during the most important time of the year.
Year after year, we see business owners struggling with the same elements during the eleventh hour because they failed to work on them ahead of time. So, if you want to get a jump on the competition, here are the things you need to be doing now to get your business to be ready for the holiday shopping season: |
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