It might surprise you to learn that sometimes the best candidates didn’t even apply even though they were looking at your opening, or their resumes didn’t make it across your desk because they were weeded out in a preliminary phone screening. To bring in the best candidates, you should avoid these common recruiting mistakes:
If your company is hiring, you’ve probably listed the job opening online and now you’re sifting through resumes trying to find the right candidates to interview. But before you begin to evaluate past job experience, industry certifications, and relevant skills, you should ask yourself whether or not you’re recruiting top candidates from the start.
It might surprise you to learn that sometimes the best candidates didn’t even apply even though they were looking at your opening, or their resumes didn’t make it across your desk because they were weeded out in a preliminary phone screening. To bring in the best candidates, you should avoid these common recruiting mistakes:
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Small businesses are notorious for having crummy logos, but they’re not the only violators. There are plenty of businesses out there of all sizes that have logos that are blasé at best and cringe-worthy at worst. Wondering if your business logo makes the grade? Take a good look at your logo and ask yourself if it meets any of these criteria for a sub-par logo:
Obviously, if you sell seasonal products the weather will affect your business because sales will ebb and flow with temperature changes, but what about the rest of us? For instance, if you sell home furnishings or gourmet foods or business software, will a temperature swing or a passing storm have any effect on your bottom line? I believe it will, and let me tell you why…
Eventually every marketer will have a situation where he/she needs to re-prove the value of their efforts. Maybe you have a new manager or VP now or your biggest client has had turnover or restructuring at their organization, but no matter what the situation is, being able to articulate your value is of the utmost importance during this transition.
In my mind, nothing is more stressful professionally as knowing that the great working relationship you had is gone and, at the same time, the value of your work is being scrutinized by someone who may or may not think favorably of the type of work you’ve been doing. It’s enough to make any marketer break out in a cold sweat and start to panic. But after being in the industry for 10 years, I’ve had to do this more times than I can count. So here are my top tips for proving the value of your marketing efforts again: |
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