Last year we wrote a post called PPC Spring Cleaning, which was a step-by-step tutorial on how to optimize your PPC account. It was shared quite a bit and actually ended up being one of our most popular blog posts for 2014. Instead of just re-posting it, we’re going to cover those topics once again with updated information. Happy cleaning!
Spring is on its way (finally!), which has us thinking about cleaning out our AdWords accounts to fine tune performance.
Last year we wrote a post called PPC Spring Cleaning, which was a step-by-step tutorial on how to optimize your PPC account. It was shared quite a bit and actually ended up being one of our most popular blog posts for 2014. Instead of just re-posting it, we’re going to cover those topics once again with updated information. Happy cleaning!
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Taylor Swift is insanely popular right now – it’s undeniable. People of all ages and genders are bebopping along to T. Swift’s vocal stylings. We can’t help ourselves!
The continued fame and popularity that Taylor Swift is enjoying is incredibly rare in the music industry, where fans seem to be more fickle and judgmental all the time. She not only attracts fans through, she has grown into a mammoth brand known worldwide. Her name sells concerts, products and influence – attracting millions of eyes everywhere she goes. Rolling Stone says, “It seems any year Taylor Swift releases a new album becomes Taylor Swift’s year." It really makes you wonder how she does it. But more importantly, it makes you wonder how can you do it too when it comes to your business! If you want your business brand to be as sticky as the Taylor Swift brand, you need to follow the same model. If you have a seasonal summer business, you probably paused your PPC campaigns (or dropped their budgets substantially) and packed it in for the winter. We see this all the time with clients that come to us for PPC management services in the spring looking to advertise gardening equipment, boating accessories, camping gear, golf apparel, swimsuits, local summer shops and much more! Well, now it’s March and it’s time to thaw that account and get it ready for the rush of seasonal traffic that’s about to start flowing! Here are our top tips for thawing your frozen PPC account before the busy spring/summer months ahead: According to a nationwide study, 93% of recruiters use LinkedIn to find qualified applicants for job openings that they are looking to fill. This means that your LinkedIn profile should be just as polished and professional as your resume.
While there are probably a million different tips out there aimed at helping people have LinkedIn profiles that stand out, I would like to take the time to give you some advice on how not to stand out. Why? Well because sometimes standing out is bad – especially when you are standing out because your LinkedIn profile looks ridiculous. In fact, your LinkedIn photo alone is enough to lose you the job before you ever even had a chance to win it. Recruiters are pressed for time and if your profile picture is offensive or unprofessional, you can kiss your chances goodbye of landing that great job. |
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