Whenever I’m talking to prospective marketing clients and I start pitching paid search (PPC) advertising, one of the first questions I always hear is “How much is it going to cost?” This is my jumping off point where I can offer them a free AdWords audit and then provide them a price for the cost of ongoing management. But every online marketing company prices their services a little differently, so it’s sometimes hard for prospective clients to effectively evaluate which option will be best because it’s rarely an apples-to-apples comparison from one agency to the next. If you’re researching PPC services, here are the most common pricing models you’ll face as well as some helpful tips for navigating the whole process:
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Valentine’s Day is next week, and if you don’t think that it means much for your business, you’re wrong! You don’t need to sell flowers or candy for this holiday to affect your consumers’ buying patterns.
As a holiday, Valentine’s Day has always been highly commercialized, but it’s commercialization has expanded to even greater heights over the last decade. This has continued to influence purchases across all industries in surprising ways, which is why your business needs to understand what to expect. Expanded text ads were one of the biggest changes that Google rolled out to PPC advertisers in the last decade, which meant that their unveiling was met with both excitement and trepidation. Advertisers speculated that expanded text ads would result in dramatically higher click-through rates and conversion rates due to their much larger size. Industry insiders speculated that with approximately twice the characters to work with, businesses would find it easier to convey value propositions and engage with shoppers, making their lives easier and consumer experiences richer.
So, now that they’ve gone live, you might be asking yourself whether all the hoopla about expanded text ads was justified. Well, we analyzed the results that our PPC clients saw and put together our findings: |
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