You know how growing up your Mom always told you that if someone doesn’t like you, then it’s their loss? That may work on the playground, but that sure isn’t true in the business world! When it comes to business, if people don’t like your brand, that’s definitely your loss! So how exactly you go about being likeable, and why should you care anyways?
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Running an online marketing company I often hear business owners or marketing managers tell me “Oh yeah, social media definitely isn’t for us!” And while it’s sometimes difficult (or downright impossible) to dissuade them from this belief, it’s never true. Any business, no matter the size or industry or audience, can benefit from social media in some capacity!
Social channels are used most commonly for customer service, education, brand awareness, and selling, which really covers a wide range of marketing goals. In that list is at least one focus area that every business needs in order to succeed. Don’t believe me? Consider this – there are local and national brands with thriving social media communities around offerings like toilet paper, tampons, deodorant, household cleaners, condiments, porta potty rentals, allergy medications, athlete’s foot remedies, dog food, kitty litter, bug removal, and probably a million other odd products/services that don’t strike you immediately as being particularly social in nature. So how can your business build a social community around products/services that aren’t typically social? These three tips will help you create a winning strategy: Guest blogging has been popular since the days of blogging first started, but not all people with blogs understand the true value of it. Guest blogging isn’t about gaining an SEO advantage, it’s about getting your name/business or products/services in front of a new audience and reaping the benefits of this increased exposure. Let’s dive into this a little deeper:
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