Sleep is lovely. Many people (myself included) love sleeping. However, few people get as much sleep as they should. Whether it’s work or family, there are countless sleep-stealing distractions that can pop up at any time. So, what do you do? Obviously, you could try minimizing these distractions but that’s often easier said than done. Why not try these 4 alternatives to sleep instead:
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If you’re trying to setup PPC remarketing for the first time, you may have noticed that there are virtually no resources on how to write text remarketing ads. One of our readers pointed this out to us and suggested that we explore the subject for anyone else out there that needs a little bit of advice to get them started. (Thanks for the suggestion Greg!) First, let’s briefly explore why there are so many PPC resources and, yet, so few resources around the topic of text ads for remarketing. When advertisers start doing remarketing ads, the emphasis is usually on creating compelling image ads rather than text ads because advertisers tend to be much less familiar with image ads than text ads. Additionally, the requirements and restrictions on remarketing image ads are so numerous that it’s easy to get overwhelmed with the details and struggle with getting them created and approved. The result is that image ads steal the spotlight and text ads for remarketing are often overlooked. So why should you even care? Text ads are an incredibly important component of an AdWords remarketing strategy because Google will take all of your remarketing ads and fit them into ad spaces on the web where they are allowed, and some ad spaces are only eligible for text ads. So if your remarketing campaigns don’t have text ads, you’re missing out on ad placements. Additionally, if your remarketing ads are just copied from your regular campaigns, you’re missing out on a second opportunity to pitch your company and your products/services to visitors in a way that will bring them back to your site after their initial visit. |
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