Every business has unique barriers that it needs to address in order to grow and flourish. The question is, how will your business overcome them? Being able to come up with creative solutions is the key to not only getting past the limits of your barriers, but actually using them to propel your business to success. These four steps will help you surpass your most challenging growth barriers:
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With a full year ahead, you have a golden opportunity right now to get organized and avoid the stress that comes with planning and executing a winning content strategy. Let me introduce you to the idea of an editorial calendar! This is a (you guessed it) calendar, which schedules everything that you plan on publishing in advance – blog posts, infographics, press releases, videos, contests, etc.
Planning your editorial calendar for the year doesn’t have to be nearly as intimidating as it sounds! With some focused effort, you can get this out of the way in January and benefit from it all year long. These 5 steps are integral in developing and maintaining an editorial calendar: Last year ushered in major design changes for many businesses! Some businesses completely overhauled their outdated designs all at once after many years of resistance, while others changed their strategic approach to design and implemented smaller incremental changes throughout the year. But no matter where your company fell on this spectrum, chances are that it made some noticeable design changes as well.
In 2015 overall design strategy took a decided swing back towards focusing on usability over more artsy aesthetic elements. These were the most important design tips that we picked up on: |
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